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okt 10st

Masterclass Behavioural Design in Marocco

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Tweet I went to Casablanca last week for a masterclass behavioral design. A lovely congress and the new Tram showed that public transport is make progress in Africa. In the workshop we showed BJ Fogg’s Behaviour Model about ability, motivation and triggers. Furthermore we discussed the principles of Cialdini, by showing this video, explaining the principles in a […]

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dec 12th

Force field analysis in Bologna

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Tweet For a Training about Intelligent Transport, we used the force field analyses method to allow our participants to experience what the real problems in their use of intelligent transport systems where, and they were often not the perceived problems. Our Participants were from cities of the Civitas Network. We used a combination of fictional […]

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